Believe that blogging is just for fun? Confused about what content can do for your company? You might be surprised to learn how much a small business blog can boost your brand. Find out why blogging is essential for your marketing strategy and discover key benefits your brand can get from publishing a small business blog.
Attract New Customers
You know your target audience is out there. But how can you get your brand in front of the customers you want to reach? Online advertising can be incredibly expensive, and not every member of your target audience uses social media. Spoiler alert: blogging is the answer.
Publishing blog posts and articles that your audience wants to read can be a great way to improve your website’s search engine optimization (SEO) and drive more traffic to your site. If you don’t create content for your business, your website might only have a handful of pages centered on your brand. That means your website will typically appear in only a limited number of searches.
In contrast, running an active blog means publishing content regularly. That means your website will be more likely to appear in your target audience’s relevant online searches. When you make it easy for new customers to find your brand online, you’ll have a much easier time building your base.
Answer Questions and Educate Buyers
Whether your brand is relatively new or you’ve been in business for years, there’s a good chance you’ve fielded the same handful of questions countless times. Perhaps your product is the first of its kind and needs a little introduction. Maybe it requires detailed instructions to prepare. Or maybe you’d sell much more if your customers new how creative they could get with your product.
Either way, answering common questions and educating potential customers about your products should be key components of the content strategy for your small business blog. Need inspiration? Check with your customer service team or browse your social media inboxes to generate a list of frequently asked questions.
Generate Leads and Make Sales
Most small business blogs aren’t designed to inspire direct sales. But that doesn’t mean your blog can’t generate leads or pave the way toward better sales numbers.
Naturally, effective blog posts don’t merely answer a question or provide helpful information and then push readers away. Instead, great content draws potential customers in, encourages them to learn more, and prompts them to take action.
With a blog post, lead generation can be as simple as adding a call to action (CTA) at the end, encouraging readers to sign up for your company’s email list. Every time you email subscribers, you’ll have yet another chance to drive sales with limited-time offers and seasonal specials.
Get Your Audience Talking
When you publish a great blog post, you want to make sure as many people as possible read it. Fortunately, you don’t have to wait for your target audience to find it in an online search.
Instead, your latest blog post is the perfect content to share on your social media channels. After all, your social followers are the ideal audience for your blog posts. There’s a good chance that your blog will answer your followers’ most pressing questions or spark ideas for new ways to enjoy your products.
Want to make sure your content gets your audience talking? Encourage followers to share a link to your post to give your content legs.
Stand Out as an Authority
Blogging consistently has a way of putting you in the spotlight, especially if you create well-written content that serves a purpose. Over time, your small business blog can even position your brand as an authority in your niche. After all, your blog serves as your opportunity to share your expertise on industry trends, irresistible recipes, and even causes you care about. The more high-quality content you publish, the more regular readers will look forward to absorbing what you have to say and sharing it with their own audiences.
Want to take advantage of all these perks but don’t know where to start? Concerned that you don’t have the capacity for a regular blogging routine? We’ve got your small business blog covered. Contact Sonnenberg Media to find out how our content strategy and creation packages can set your brand up for success.
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