When you run a small business, keeping your company’s marketing efforts in house can be tempting. But as you grow, you’re bound to find that your to-do list just keeps getting even longer. Supplementing your team with a digital marketing specialist might sound like a major step, but it can also be a smart move that offers tons of advantages. Take a look at six benefits of outsourcing your small business marketing and find out how hiring an outside expert can help your small business get ahead.
You Can Increase Capacity Without Hiring a Full-Time Employee
As a small business owner, you’re constantly trying to balance growth with resource management. If you keep up that juggling act long enough, you could always be wedged in that uncomfortable spot — too much on your plate yet not quite ready to hire a new employee.
The next time you reach that point, consider taking the next step instead of pulling back. After all, one of the biggest benefits of outsourcing your small business marketing is that you can increase capacity as necessary without bringing on a new full-time team member. Rather than hiring out all of your marketing tasks, try outsourcing email marketing or social media to a specialized team to save your crew time and effort while still keeping costs in check.
You’ll Give Your Team Extra Bandwidth
If you already have too much on your plate, there’s a good chance that you haven’t had a chance to explore all the avenues that could benefit your small business. Sure, your website might be the best in the business. Your search engine optimization (SEO) might attract countless customers. But have you even considered what you’re missing?
When you outsource marketing, you’ll instantly expand your marketing team’s bandwidth. Launch that email marketing campaign you’ve been eyeing. Give your brand’s Facebook or Instagram profile the attention it deserves. Allow your team a chance to take its efforts to a new level.
You’ll Add Consistency to Your Marketing Efforts
When your team is short on time or resources, you’re likely to drop the ball from time to time. You might miss out on sending a few issues of your company’s newsletter. You might even stop posting on social media daily and revert to weekly posts instead.
A lack of consistency might seem like a minor issue, but it can lead to critical failures. An inconsistent approach means you’ll miss out on key marketing opportunities. Your business could lose out on sales and may neglect loyal customers.
An unreliable marketing strategy also means your customers won’t know what to expect from you — and you won’t know what to expect from them. Ultimately, your forecasting efforts might fall by the wayside, leaving you guessing about the state of your marketing campaigns.
You Can Tap Into Outside Expertise
No matter the size of your marketing department, your team undoubtedly has a lot to handle. After all, your team is in charge of everything from branding and packaging design to pay per click ads (PPC) and website design. Even the most skilled marketing team can’t do it all — at least not well.
You might think your only options are tasking your team to learn on the fly or having them muddle through something that isn’t a specialty. But one of the biggest benefits of outsourcing small business marketing tasks like email marketing, content strategy, and social media is tapping into outside expertise. In fact, when you outsource digital marketing, you can quickly add an expert or two to your team, making your business smarter instantly.
You Can Improve Lackluster Results
Not exactly impressed with the results of your digital marketing efforts so far? Don’t know how to improve your metrics or where to begin fixing campaigns?
Getting outside help with digital marketing campaigns is a smart way to introduce both a trained eye and fresh energy. From basic channel audits to new marketing campaigns to revamped digital strategies, the benefits of outsourcing can be incredible.
You Can Refocus on Your Zone of Genius
Feel like you’re losing sight of the big picture? Rarely have time to focus on your zone of genius? As a small business owner, it isn’t uncommon to lose yourself in the details — but that isn’t where your energy should flow.
When you opt to outsource small business marketing, you can focus your efforts more on what really counts. Like shaping strategy instead of tackling tasks.
Want to experience the benefits of outsourcing your marketing firsthand? Sonnenberg Media can help with all your small business digital marketing needs, from email marketing and content strategy to social media that gets your community talking.
Want more online marketing insights for small businesses? Subscribe to the Sonnenberg Media list to receive our best tips every month!