Facebook Ads Budget: Why Every Small Business Needs One
Social media marketing can be a game changer for small businesses. Since 70% of American adults use Facebook* this platform gives you access to a huge portion of your target…
List Building: Why a Bigger Email List Isn’t Always Better
When you want to grow your brand and connect with your audience, starting an email list is essential. But list building isn’t always about having the most subscribers. Instead, a…
How to Do a Social Media Audit in 1 Hour or Less
Wondering why your social strategy stopped paying off? Considering a new social approach for your brand? Before making drastic changes, start with a social media audit. With this digital checkup,…
7 Types of Automated Emails to Set Up Now
As a small business owner, you know that email marketing is the key to landing in your customers’ inboxes. So you’ve dabbled in email. You’ve outlined a strategy and started…
How to Increase Brand Awareness With Simple Promotion Tactics
You’ve developed a digital marketing strategy for your small business, and you’re pretty sure you’ve checked all the boxes. You’ve created a strong brand. You’ve earned engaged social media followers.…
Who Is Your Target Customer?
No matter how amazing your product is, it can’t appeal to everyone. After all, supermarket shoppers have a wide range of needs and wants. Some seek out vegan snacks. Others…
How to Set Social Media Goals for Your Brand
New year, new social media goals. The start of a new year is the ideal time to assess what your brand has accomplished on social media over the past 12…
Should Your Brand Try Influencer Marketing?
Unless you’re in the midst of an extended digital detox, you’ve heard about the rise of influencer marketing. But is this marketing method the right fit for your business? Get…
5 Ways to Start Outsourcing Your Small Business Marketing
When you’re building a small business from the ground up, you’re constantly looking for smart ways to grow your brand. In many cases, that means hiring skilled team members to…
Holiday Marketing: 9 Tips for a Festive Social Media Strategy
Whether you’ve been meticulously planning your brand’s holiday campaigns for months or you’re still in denial that the holiday season is right around the corner, now is the perfect time…
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