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Blog

Facebook Ads budget
Date:August 18, 2020Posted By:Anna SonnenbergCategory:Social Media MarketingTag:Facebook Ads, social media advertising

Facebook Ads Budget: Why Every Small Business Needs One

Social media marketing can be a game changer for small businesses. Since 70% of American adults use Facebook* this platform gives you access to a huge portion of your target…

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list building
Date:May 29, 2019Posted By:Anna SonnenbergCategory:Email MarketingTag:list building

List Building: Why a Bigger Email List Isn’t Always Better

When you want to grow your brand and connect with your audience, starting an email list is essential. But list building isn’t always about having the most subscribers. Instead, a…

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Social Media Audit
Date:April 1, 2019Posted By:Anna SonnenbergCategory:Social Media MarketingTag:social media metrics, social media strategy

How to Do a Social Media Audit in 1 Hour or Less

Wondering why your social strategy stopped paying off? Considering a new social approach for your brand? Before making drastic changes, start with a social media audit. With this digital checkup,…

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automated emails
Date:February 26, 2019Posted By:Anna SonnenbergCategory:Email MarketingTag:email automation

7 Types of Automated Emails to Set Up Now

As a small business owner, you know that email marketing is the key to landing in your customers’ inboxes. So you’ve dabbled in email. You’ve outlined a strategy and started…

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increase brand awareness
Date:January 28, 2019Posted By:Anna SonnenbergCategory:Content MarketingTag:brand awareness

How to Increase Brand Awareness With Simple Promotion Tactics

You’ve developed a digital marketing strategy for your small business, and you’re pretty sure you’ve checked all the boxes. You’ve created a strong brand. You’ve earned engaged social media followers.…

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target customer
Date:January 2, 2019Posted By:Anna SonnenbergCategory:Small Business MarketingTag:marketing basics

Who Is Your Target Customer?

No matter how amazing your product is, it can’t appeal to everyone. After all, supermarket shoppers have a wide range of needs and wants. Some seek out vegan snacks. Others…

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social media goals
Date:December 13, 2018Posted By:Anna SonnenbergCategory:Social Media MarketingTag:social media metrics

How to Set Social Media Goals for Your Brand

New year, new social media goals. The start of a new year is the ideal time to assess what your brand has accomplished on social media over the past 12…

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influencer marketing
Date:December 5, 2018Posted By:Anna SonnenbergCategory:Social Media MarketingTag:influencer marketing

Should Your Brand Try Influencer Marketing?

Unless you’re in the midst of an extended digital detox, you’ve heard about the rise of influencer marketing. But is this marketing method the right fit for your business? Get…

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outsourcing
Date:November 5, 2018Posted By:Anna SonnenbergCategory:Small Business MarketingTag:outsourcing

5 Ways to Start Outsourcing Your Small Business Marketing

When you’re building a small business from the ground up, you’re constantly looking for smart ways to grow your brand. In many cases, that means hiring skilled team members to…

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holiday marketing
Date:October 25, 2018Posted By:Anna SonnenbergCategory:Social Media MarketingTag:social media strategy

Holiday Marketing: 9 Tips for a Festive Social Media Strategy

Whether you’ve been meticulously planning your brand’s holiday campaigns for months or you’re still in denial that the holiday season is right around the corner, now is the perfect time…

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